Dr. Merlyn A. Griffiths is an Associate Professor of Marketing at the University of North Carolina, Greensboro in the Bryan School of Business and Economics. Her award-winning research has been published in leading academic journals including the Psychology and Marketing, Circulation – American Heart Association, Journal of Public Policy and Marketing, Journal of Service Research, Journal of Product and Brand Management, Journal of Marketing Theory and Practice, Journal of Consumer Affairs, Journal of Consumer Marketing, Social Work and Public Health, Journal of Customer Behavior, Journal of Research for Consumers, and Journal of Business and Industrial Marketing. She has also published in the Wall Street Journal. She co-authored the textbook “Mastering the Art: An Entrepreneurial Guide to a Profit-Driven Marketing Plan” published by Kendall Hunt Publishers.
Dr. Griffiths is a sought-after speaker and presenter including engagements with the Food and Drug Administration (FDA), the Center for Disease Control and Prevention (CDC) Community Anti-Drug Coalitions of America (CADCA), Brunel University in Uxbridge, West London, United Kingdom, University of California, Irvine, and Allen University in South Carolina, among others.
She is the recipient of numerous awards, including Journal of Service Research paper of the year; Teacher of the Year at UNCG, Southern Management Association Most Innovative Session Award; Association for Consumer Research Conference Best Film award; The Jane K. Fenyo Best Research Paper at the Academy of Marketing Science.
Dr. Griffiths has been featured on several media networks including BBC and MSNBC. She is a graduate of the University of California-Irvine (Ph.D.), Bentley University (MBA) and Boston University (BS).
Dr. Griffiths is a dedicated and engaged member of Evangel Word Ministries since 2009. She has served in numerous roles including School of Prayer teacher, Armor Bearer to Lady Lockett, Prayer Ministry, and Evangel Bible College development and strategic planning team.